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The site has the following on the web site, "Welcome to Kelly Memorial Food Pantry." We noticed that the web site also said " We are a nonprofit, volunteer driven community providing food to families in El Paso who are struggling to make ends meet." It also stated " Our mission is to give a sense of food security and hope by providing nutritional basics and encouragement to our clients. We work hard to meet the needs of our clients and send them away with a full basket of healthy food. Volunteer of the Month - November." The header had food as the highest ranking keyword. This keyword was followed by pantry, El Paso, and volunteer which isn't as urgent as food. The other words the site uses is hunger. hungry is also included and might not be viewed by web crawlers.